3 ms·
Google is an ad broker. A better comparison would be MySpace, which displays ads.
by Raphael 18y ago
Google is an ad broker. A better comparison would be MySpace, which displays ads.
- brianr 18y agoMost of Google's revenue comes from AdWords, the ads they run next to their search results, not from AdSense, their content network. From their 2008 Q4 earnings report ( http://investor.google.com/releases/2008Q4_google_earnings.html http://investor.google.com/releases/2008Q4_google_earnings.h... ), Google-owned sites generated $3.81B while partner sites generated $1.69B.
- t0pj 18y agoGoogle-owned sites generated $3.81B while partner sites generated $1.69B. I think the act of comparing the amount Google makes from AdWords to AdSense is moot -- Both of these channels are very successful. Both of these numbers end with a capital "B". So question: Do I become an ad broker and take on Google or simply utilize Google to display ads on my property and make some coin? At this point, I don't care how much Google is making off of me as a percentage, but I do care how much money I actually do put in my own pocket.