I think the language you use is very interesting. "A website that I own" makes it seem like it's a commodity and not necessarily a product which you've put lots

I think the language you use is very interesting. "A website that I own" makes it seem like it's a commodity and not necessarily a product which you've put lots of blood, sweat and tears into building. From your description, it sounds like that's the case. So really its just a domain sale. Not sure what the domain is, so I can't be certain how much value that has in and of itself. That said, the advertising profits alone do give the site value. I'd counter the offer at $600 and point out that, if current trends continue, the site will pay for itself in the next year. But there's definitely a lot of risk involved, so it's worth selling and taking the money now. I would at least. Unless you want the domain for something, sell it. It's hard to rely on ad revenue. Being able to pocket a few hundred dollars right now is probably a good option.