3 ms·
The naming fails at big cos is simply caused by having internal branding teams that need to justify their existence.
by nkko 10mo ago
The naming fails at big cos is simply caused by having internal branding teams that need to justify their existence.
- barrkel 10mo agoNo, it's more like they sell to a bunch of verticals and they have checklist-orientated market segmentation where they can eke out a little extra profit selling a specific line to a specific industry because they need a specific doodad or certification.
- greenchair 10mo agoThis has got to be part of it at least for some industries. I never understood why marketing teams would keep things so convoluted on purpose. Seemed like the exact opposite of what they should be doing.