But Apple isn't a person and anthropomorphizing a corporation is pointless. Companies don't act with the same motivations as people do, while there are some gen

But Apple isn't a person and anthropomorphizing a corporation is pointless. Companies don't act with the same motivations as people do, while there are some general principles that can be seen at work in both human colonies and corporates in the market, and while a process similar to evolution (where startups are the mutant DNA experiments) can be seen at work in moving the market, companies act in the interest of their shareholders. Even if the analogy were to hold, I don't think you've characterized Apple accurately. The analogy of corporations/market place and human colonies is an interesting one that has ramifications through society all the way to the Supreme Court, but I think the flippant remark about Apple lacking empathy, or being fearless or lacking responsibility is rather like thinking a dolphin is smiling at you at sea world.