Color would be a startup, because it has the intention to make money, and has attempted to make money (i.e., through ads). The lack of success is not determina

Color would be a startup, because it has the intention to make money, and has attempted to make money (i.e., through ads). The lack of success is not determinative of whether a venture is a business. However where the line is blurry (i.e., for a business operated out of a home), it could be the factor that tips the scales toward treating the venture as a hobby.