I think the designer is really a kind of artist, and he/she must make use o its own style, preferences, talents and gifts and gifts, but considering UX/UX the a

I think the designer is really a kind of artist, and he/she must make use o its own style, preferences, talents and gifts and gifts, but considering UX/UX the attention to clients/customers/users wishes, preferences and expectation must be prioritized, preferably allowing some kind of customization and / or personalization - and always targeting the simplicity and practicality. Att @neigrando