AV2's mission is to nip VVC in the bud. They seem to be more or less at parity, and given that, why would anyone want to use a royalty-based codec when they cou

AV2's mission is to nip VVC in the bud. They seem to be more or less at parity, and given that, why would anyone want to use a royalty-based codec when they could could use an essentially equivalent free one? There's no massive hurry to implement either - we have existing codecs that are largely good enough for now - this is technology which take 5 to 10 years to fully deploy, as has been seen with other codecs.