Brands are bullshit. I'd actually be on board with the conventional capitalism view of producer-consumer information levels if brands went away. They distort qu

Brands are bullshit. I'd actually be on board with the conventional capitalism view of producer-consumer information levels if brands went away. They distort quality, they distort product perception, they don't have anything to do with the actual reality of most people. “Consumption styles as part of personality” (aka brands) are a cancer.