We reviewed our products as seperate startups. And when we used to pitch them like that, it was fine. People heared us in saying, we're trying to set up multipl

We reviewed our products as seperate startups. And when we used to pitch them like that, it was fine. People heared us in saying, we're trying to set up multiple businesses. Now people don't know what we mean by startup. It's semantics, yeah, but in general it's far easier to explain what a business is than what a startup is.