3 ms·

After that complete fumble of HBO becoming "Max" they were at their last legs

• justin66 11mo ago
  The "Max" fiasco was pretty much the strangest branding mistake ever. Not just an obvious mistake but it was honestly kind of a mystery that anyone would even be tempted to do that.
  • NoMoreNicksLeft 11mo ago
    "HBO or Cinemax... um, I wonder which name I should keep."
  • tempoponet 11mo ago
    Remember when Netflix almost split its brand with "Quickster"? It was the dying DVD by mail service, but the whole debacle did nothing but confuse people.
    • xp84 11mo ago
      True, although Netflix knew the DVD business had no permanent future anyway, so they really didn't care. If they'd picked a less silly name like "DVDflix" or something, it wouldn't have become a viral story, but either way it wouldn't have changed NFLX's fortunes.