Excel is a behemoth of functionality which is constantly growing and improving. It's not as simple as building "just another spreadsheet"; and attempts are made

Excel is a behemoth of functionality which is constantly growing and improving. It's not as simple as building "just another spreadsheet"; and attempts are made, dozens of them. But it seems they all are either not really understand the strength of Excel, or simply admit defeat from the beginning and try to find a niche where they can compete, by looking at specific usecases and target groups. Kinda like all those companies who build hyper-specialized cooking-tools, but still can't beat the versatility of a good knife, so they mainly sell to normal people, not the real experts.