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Just wondering, is this product just putting a better interface/ aggregation on Facebook retargeting or giving companies access to their retargeting features th
by robryan 14y ago
Just wondering, is this product just putting a better interface/ aggregation on Facebook retargeting or giving companies access to their retargeting features that aren't available to all yet?
- brandnewlow 14y agoFacebook opened up its ad inventory to third party companies with real-time bidding platforms a few months ago. Those companies can now help advertisers cookie web visitors and serve ads to those people on Facebook. Facebook is not selling this directly, only the vendors plugged into their "Facebook Exchange." There's a bunch of enterprisey companies out punching eachother in the slide-deck to get big brands and the giant agencies using them for access to this. We're the first company to roll out a fully functional solution with a free trial and consumer-quality UI. Our product also does web retargeting across all the ad exchanges. We've been doing that for awhile when Facebook opened up and impressed us with the results we were seeing. So we doubled down and moved these features to the fore. Folks are digging it.
- dialtone 14y agoJudging from their pixel they buy on FBX through AppNexus and are probably buying through their API so overall their features are limited to what AppNexus is offering them and their cost structure probably includes the additional CPM cost of using someone else's technology to buy on FBX.