"For each market, there are objective numbers to be researched and acted upon." and "A 3% conversion rate being awesome is subjective to the niche or product" a

"For each market, there are objective numbers to be researched and acted upon." and "A 3% conversion rate being awesome is subjective to the niche or product" are compatible statements. EDIT: "subjective" is traditionally used when someone's opinions or biases are influencing a decision or conclusion, so I see where the confusion is here and the fault is mine for using that word. My main point is that there is no one-size-fits-all "good" conversion percentage, it's entirely dependent on the product and market.