What is there to sell? The brand itself has value I guess, but that "Direct Access" goes out the door the second they sell it, so there's no value specifically

What is there to sell? The brand itself has value I guess, but that "Direct Access" goes out the door the second they sell it, so there's no value specifically in that to anyone else. Crucial is primarily a Marketing and Support company, they didn't really make anything although there was a small engineering team that did DIMM/Module binning, but mostly contracted out heatsinks to glue to Micron DIMMs. On the SSD side of things, they used Phison controllers with Micron flash, just like pretty much any other consumer SSD that isn't Samsung or SK/Solidigm. Corsair, Gskill, Geil, etc don't buy components from Crucial, they get them Micron. Crucial closing their doors has no bearing on that as far as we can tell. They probably considered dumping it on some Private Equity firm or something, but likely decided to keep the IP in case they decide to resurrect it in the future should the market landscape change. It sucks that they're winding down crucial, but it makes sense. Frankly I'm surprised they didn't pull the trigger sooner, and by sooner I mean years sooner.