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It's just a brand. They can start it up again later if enterprise demand falls.
by zarzavat 11mo ago
It's just a brand. They can start it up again later if enterprise demand falls.
- jmward01 11mo agoI hear the cries of a thousand people in marketing right now. Building a brand takes time. I could see this if they were thinking they needed to re-invent the brand and to help with that they were strategically taking a break but that seems like a stretch.
- dastbe 11mo agomy expectation is that they would either sell crucial RAM at such a low volume and/or such a high price that it would do more damage to the brand than sunsetting it and returning to it when the slowdown occurs.
- zarzavat 11mo agoIt's kind of the opposite. Crucial is a throwaway brand so that the premium brand (Micron) can sell cheaper shit without tarnishing their enterprise branding.