You can thank the semantic web dweebs for forcing us to use <stronglyemboldenatethistext> rather than <b> and <emphaticallyitalic> rather than just <i>. They're

You can thank the semantic web dweebs for forcing us to use <stronglyemboldenatethistext> rather than <b> and <emphaticallyitalic> rather than just <i>. They're also the ones responsible for the horrors of xml.