"A travel app could bring together both his restaurant API as well as the mapping data. 'What we see is a ‘compounding’ of data across several services. An open

"A travel app could bring together both his restaurant API as well as the mapping data. 'What we see is a ‘compounding’ of data across several services. An open API strategy lets others build upon the data they’ve created.' That is a huge economic multiplier." The author is dead on here; the multipler effect that comes from consuming many APIs. Great APIs are like Pringles, you can't consume just one.