> Many necessary business analytics require tracking and aggregating the behavior of individual users. Businesses existed before tracking individuals was pract

> Many necessary business analytics require tracking and aggregating the behavior of individual users. Businesses existed before tracking individuals was practical. Wanting something does not make it necessary. > Realistically, you want to know things like, how many users who looked at something made a purchase in the next 3 days? Is that going up or down after a recent change we made? Metrics like this had little benefit sales did not in my experience. And tracking might be acceptable if it stopped there.