Food for thought when you're thinking about niches to target: at my last company (http://www.surveygizmo.com http://www.surveygizmo.com), the co-founder & lead

Food for thought when you're thinking about niches to target: at my last company (http://www.surveygizmo.com http://www.surveygizmo.com), the co-founder & lead designer was a big supporter of web standards and accessibility. Not because he was a disabled activist, but just because he likes to write good code. As it turned out, accessible surveys became a huge selling point to nonprofits that serve the disabled as well as governments, which often are mandated to be accessible. This gave the company an early boost as it was pretty much the only game in town for those markets.