Except that Firestone isn't selling you as good a tire as they are putting on their own Firestone cars. In order to get those tires, they want your customer's

Except that Firestone isn't selling you as good a tire as they are putting on their own Firestone cars. In order to get those tires, they want your customer's usage data and to sell advertisement space on the tires... Both parties are acting in what they believe to be their best interests. I don't fault either. (and btw I completely agree with your second paragraph)