Hey. Really depends on the approach to the revenue model. It's more common in the Web App world to sell for free or $0.99 (to limit spammy downloads) and then r

Hey. Really depends on the approach to the revenue model. It's more common in the Web App world to sell for free or $0.99 (to limit spammy downloads) and then really double down on providing a lot of value to move folks up to a higher priced tier. In app purchases are also a great move if you can get them to work, but these take time to optimize. All of that being said, there are some phenomenal apps that are defending a price point, rather than giving away the farm. A cool hybrid example of free to paid is Speech4Good (pretty specific market though). They're free app shows you all the features you could have with the premium app (they're greyed out while you're using the free version). The big note here though is that their free features are only marginally useful.