3 ms·

LLMs are useful, but AI is itself a marketing term that has begun to lose its luster. It’s rapidly becoming an annoying or trendy label, not a cutting edge one.

LLMs are useful, but AI is itself a marketing term that has begun to lose its luster. It’s rapidly becoming an annoying or trendy label, not a cutting edge one. I guarantee that in ~24 months, most AI features will still remain in some form or another on most apps, but the marketing language of AI-first will have evaporated entirely.

dr_dshiv 11mo ago
> AI is itself a marketing term that has begun to lose its luster. It’s rapidly becoming an annoying or trendy label, not a cutting edge one. Where have you been the last 15 years? However, I agree with your prediction. Coke making AI advertisements may have had cache a couple years ago, but now would be a doofus move.
- keiferski 11mo ago
  I don’t remember AI being used as a widespread marketing term until 2-3 years ago. Before that it was just more of a vague tech thing you’d sometimes see, but now every single app seems to have reframed their business to be about AI agents.
  - brabel 11mo ago
    There have been at least 3 waves of AI before the LLM generation. 70s , 80s and late 90s. https://en.wikipedia.org/wiki/AI_winter https://en.wikipedia.org/wiki/AI_winter Early 2010s had a lot of neural networks AI stuff going on and it certainly became a minor hype cycle as well though that kind of resulted in the current LLM wave.
    - rsynnott 11mo ago
      There was also a small chatbot bubble around 2014-2016 (Microsoft Tay kinda blew it out of the water, and it never recovered), though companies did seem a bit skittish about using the term 'AI' at that point.
    - keiferski 11mo ago
      Yes I know that, but those were all largely confined to technology companies and academia. This recent wave seems to affect everything.
- adastra22 11mo ago
  Have you watched broadcast TV lately? Every single advert is AI generated. Pay attention and you’ll see the telltale signs: stitched together 3 second clips with continuity problems, every showdown from a fixed set of compositions, etc. it’s just less noticeable to the average viewer than that coke ad.
listenallyall 11mo ago
Yup. "Big data" "data mining" "machine learning" On the other hand "personalized ads" is still going strong despite the entire concept being offensive.

dr_dshiv 11mo ago

> AI is itself a marketing term that has begun to lose its luster. It’s rapidly becoming an annoying or trendy label, not a cutting edge one. Where have you been the last 15 years? However, I agree with your prediction. Coke making AI advertisements may have had cache a couple years ago, but now would be a doofus move.

keiferski 11mo ago
I don’t remember AI being used as a widespread marketing term until 2-3 years ago. Before that it was just more of a vague tech thing you’d sometimes see, but now every single app seems to have reframed their business to be about AI agents.
- brabel 11mo ago
  There have been at least 3 waves of AI before the LLM generation. 70s , 80s and late 90s. https://en.wikipedia.org/wiki/AI_winter https://en.wikipedia.org/wiki/AI_winter Early 2010s had a lot of neural networks AI stuff going on and it certainly became a minor hype cycle as well though that kind of resulted in the current LLM wave.
  - rsynnott 11mo ago
    There was also a small chatbot bubble around 2014-2016 (Microsoft Tay kinda blew it out of the water, and it never recovered), though companies did seem a bit skittish about using the term 'AI' at that point.
  - keiferski 11mo ago
    Yes I know that, but those were all largely confined to technology companies and academia. This recent wave seems to affect everything.
adastra22 11mo ago
Have you watched broadcast TV lately? Every single advert is AI generated. Pay attention and you’ll see the telltale signs: stitched together 3 second clips with continuity problems, every showdown from a fixed set of compositions, etc. it’s just less noticeable to the average viewer than that coke ad.

listenallyall 11mo ago

Yup. "Big data" "data mining" "machine learning" On the other hand "personalized ads" is still going strong despite the entire concept being offensive.