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In my opinion, if you are sitting on a marketing budget for a retail product trying to make decisions, they are important facts to have. I would say that knowi
by bgilroy26 14y ago
In my opinion, if you are sitting on a marketing budget for a retail product trying to make decisions, they are important facts to have.
I would say that knowing the absolute reach of as many channels as possible is important including billboards etc. If you expect a 0.5% conversion rate, as long as you filter out ones that reach less than a million people a week, all of your options represent a serious return.
- papsosouid 14y agoI have no idea what you are trying to say. You think that making a bad analogy is an important fact?
- bgilroy26 14y agoFacebook and cable have the same customers. That is why it is a good idea to talk about their respective reach.
- papsosouid 14y agoThat doesn't make a senseless analogy any less senseless. I didn't say "you shouldn't talk about how many users facebook has", in fact I talked about how many they have. I said that the analogy he made doesn't make any sense. Facebook isn't comparable to cable, it is comparable to a channel.