At least in some circles, the real meaning of "end-to-end encryption" was being addressed. For example, in the field of credit card processing, here's an articl

At least in some circles, the real meaning of "end-to-end encryption" was being addressed. For example, in the field of credit card processing, here's an article from 2009 which talks about how people back then were misusing the term: https://web.archive.org/web/20090927092231/http://information-security-resources.com/2009/05/14/3des-dukpt-e2ee-explained https://web.archive.org/web/20090927092231/http://informatio... Granted, it's a marketing piece trying to sell a product, but still.