I have to agree and disagree - lots of Mac owners have them because their parents bought them, but it goes both ways of course. The target audience is for the

I have to agree and disagree - lots of Mac owners have them because their parents bought them, but it goes both ways of course. The target audience is for the non-tech savvy. These people, I imagine, are people who spent very little on a PC/laptop, most-likely running Windows. So, I wouldn't break it down by who has more money, but by who they are more likely to get money out of.