He's not talking about adding cropping. He is talking about optimizing the cover image for Comixology cover display. What he said, is that even with (i.e _des

He's not talking about adding cropping. He is talking about optimizing the cover image for Comixology cover display. What he said, is that even with (i.e _despite_) cropping, the iD cover images still look better than the comic covers ("It’s not a great way to display their covers. And it’s obviously a little bit reduced here. They cropped the damn covers into squares themselves, so the logo is truncated in almost all images."). So, what he asks for is larger legible titles, the heroes showing better in the small thumbnail display, etc, instead of a plain shrank version of the actual cover.