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Note: pricing info is not published. So they changed an accurate link title 'request quote' - which tells people they'll need to fill in details to find out pri
by codeulike 14y ago
Note: pricing info is not published. So they changed an accurate link title 'request quote' - which tells people they'll need to fill in details to find out pricing - to an inaccurate one 'request pricing' which wont actually give the user what they want (prices). So the click through rate increased, but did any more people actually fill in the get-a-quote form? I'm guessing not.
- dromidas 14y agoI was thinking the same thing. This is just tricking customers into thinking the link contains less red tape and annoyance than it really does. It's the equivalent of having a ride at a state fair where you sit there and someone throws dog poo at you. You find that "Request poo flung at you" as the title above the door attracted 0.54% of average fair goers. You then find that if you change the title above the door to "Buy cotton candy" that more people peek their head in the door :P The real measurement here is how many looked in and still submitted to getting dog poo flung at them? Or to translate that back into original, how many actually go through with requesting a quote?