and if the actions are deemed immoral by society then a few years later you will see regulation, PR issues or legal action See early 2000s Google as a model fo

and if the actions are deemed immoral by society then a few years later you will see regulation, PR issues or legal action See early 2000s Google as a model for a righteous company and public perception of it as evil and subsequent antitrust litigation today, or what happened to companies involved in Opioid trade and subsequent effect on shareholders value