See, microsoft lives in a bubble world nobody has disrupted until very recently. To microsoft, the end-users and the customers are two very different groups of

See, microsoft lives in a bubble world nobody has disrupted until very recently. To microsoft, the end-users and the customers are two very different groups of people. The customer (and decision maker) is the purchasing manager at xyz large corporation, the person whom microsoft goes out of their way to wine and dine and schmooze. The end-user is the employee who is forced to work with sub-par technology. The end-user has to suck it up or be shown the door. Apparently some genius at microsoft has decided that this tried-and-true approach from the business world is also the secret key to winning consumers' hearts and minds.