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I don't think the space is too crowded. For many opportunities, the sales force necessary and the dollar opportunities make it a significant challenge. Groupon
by pedalpete 14y ago
I don't think the space is too crowded. For many opportunities, the sales force necessary and the dollar opportunities make it a significant challenge.
Groupon and LivingSocial have to maintain a huge sales force to keep new daily deals in the pipeline. SMB's aren't serving themselves.
Square is a one-time purchase with recurring revenue for the business, and a massive benefit to the business. Square also has a significant amount of money to spend on marketing.
Google is the go to solution for e-mail, so again, a no brainer.
Innovation (technical) isn't the solution to everything. I believe to break into this space you need sales innovation as well. Remember, many people in this space are non-technical, so selling them a technical solution that they don't NEED can be a challenge.
- fenghao120 14y agoI am a big fan of one point u just mention "SMB aren't serving themselves" for the groupon livingsocial like products. I think "serving themselves" is the first step to really help them to boost their business, which must be very non-tech friendly, so that they can understand what happen there and trust the product. The sales innovation I think might be the most challenging part, since there is almost no virality between SMB. Maybe an accurate sales targeting on the tech early adopters among them could be a potential solution, just like the accurate ad for consumers.