Just to be clear, I went for this key phrase, e.g. look at the homepage title. I thought "new search engine" was a) in immediate reach; b) efforts for it could

Just to be clear, I went for this key phrase, e.g. look at the homepage title. I thought "new search engine" was a) in immediate reach; b) efforts for it could help with "search engine"; and c) people actually searching for "new search engine" are probably good candidates for using Duck Duck Go. Now I suppose it's time to move on to higher volume stuff...