Totally agree. When I say the 'heck of it' I mean it from the corporations perspective. As it is a huge cost with minimal initial payoff. But film buffs are a g

Totally agree. When I say the 'heck of it' I mean it from the corporations perspective. As it is a huge cost with minimal initial payoff. But film buffs are a great niche market to build a social network off of, and would create a stickiness to the Netflix platform, so we wouldn't see another great leave from Netflix most likely. Ping was a failed idea from the beginning, because it was obvious to the end user that the only reason of its existence was to immediately boost profits. If Apple treated Ping like they do their packaging, with a strong focus on end user experience, Facebook would have been scared.