That's exactly the reason. It's from the Video Privacy Protection Act of 1988 (VPPA), which ``preserve[s] personal privacy with respect to the rental, purchase,

That's exactly the reason. It's from the Video Privacy Protection Act of 1988 (VPPA), which ``preserve[s] personal privacy with respect to the rental, purchase, or delivery of video tapes or similar audio visual materials.''[1] It prohibits video tape service providers from knowingly disclosing their consumers' personally identifiable information. [1] Pub. L. 100-618, 120 Stat. 3195 (1988) (codified at 18 U.S.C. §2710 (2006)).