> the pricing is tough Ford certainly didn't do themselves any favors, that's for sure. Even today, the street price is not commonly known -- I talk to people

> the pricing is tough Ford certainly didn't do themselves any favors, that's for sure. Even today, the street price is not commonly known -- I talk to people all the time who think it's a 70K+ truck even though it's been continuously available for 15-20K less for a year or more. I'm guilty of that myself, I was going to settle for a used hybrid powerboost F-150 for about 55K before someone casually mentioned that the Lightning could be had for just over 50K brand new (and not the base model!). Dodged a bullet on that one I think, the powerboost has an awful reputation for reliability. > ended up with a hybrid Maverick instead That's a very solid choice. When my kids move on with their own lives in a few years, I'll be very open to a smaller truck. Maybe not Maverick small, but it's still very appealing (and doubly so if Ford makes an electric version). I am hoping Ford has plans for an electric Ranger.