Well, as someone who owns an F-150 Lightning, I have to tell you that my choice had zero to do with marketing. Does Ford even market this thing? Heck, even th

Well, as someone who owns an F-150 Lightning, I have to tell you that my choice had zero to do with marketing. Does Ford even market this thing? Heck, even the regular F-150 doesn't seem like it gets a special amount of marketing, these days everyone already knows all about them and doesn't need to be told whether they want one or not. What you may be missing is that the vast, vast majority of Americans do not live in an urban core where owning a full size pickup is a chore. If you have the space, then a modern half-ton crew cab pickup basically checks all the boxes. The interior is enormous, comfy for passengers, it can haul nasty dirty things in the bed, tow, etc. And my Lightning has a huge frunk for even more capacity. As a family vehicle it's pretty dang useful. We own a sedan, too (a Model 3) and it's fine, but far less space and not nearly as comfy. > Japanese vehicles in the US or everywhere? Might be just the US, but that just confirms the market is driven by consumers and not by American auto manufacturers pushing some sort of narrative. A modern Honda Civic, for example, did not become the size of an old Accord because of safety features. It's because people keep preferring something incrementally larger. There are still much smaller cars in the US that are quite safe, they just aren't as popular.