Example 1: I'm assuming you mean users (instead of customers, since normally your customers are buying something from you and that's how you make money). If you

Example 1: I'm assuming you mean users (instead of customers, since normally your customers are buying something from you and that's how you make money). If your users aren't buying things from you directly, appeals for donations and affiliate programs aren't as steady a stream of income as selling tracking data. Example 2: I think this speaks to corporate management philosophy more than anything. If management philosophy of large corporations shifts towards empowering their employees and away from quantifying employee's productivity contributions, then it will be easier to sell software which empowers employees to do what they think is best. inb4 capitalism