Wait, what? It's way easier to make money by selling a product or service than it is by 'tracking customers and selling data.' An individual's data is worth ne

Wait, what? It's way easier to make money by selling a product or service than it is by 'tracking customers and selling data.' An individual's data is worth next-to-nothing. You have to accumulate huge audiences and keep the costs of whatever you're giving away ridiculously low to make that sort of business worthwhile - and both of those are really really hard.