I would argue that being "evil" is less important than being completely single-minded. Why, for example, does Google track its customers? To show them more rel

I would argue that being "evil" is less important than being completely single-minded. Why, for example, does Google track its customers? To show them more relevant search results and ads. From Google's perspective why is that a "good" thing? Because more relevant content means the customer is more engaged. Why is engagement important? An engaged customer is going to spend longer on your site/services than an unengaged one. So what can we take away from this? Google is completely single-minded about keeping customers using its products and customer engagement is a cornerstone in that strategy which in turn leads to things which one might consider "evil." Good and evil are all a matter of perspective. The problem with morals is that they get in the way of being single-minded. If you WANT your business to succeed but are too moral to fire that under-performing employee then you might at best set your business back or at worst fail entirely.