It has to do with keeping customers, learning about them, and selling goods/services to them over and over. The other side of the coin is the aim to maximize p

It has to do with keeping customers, learning about them, and selling goods/services to them over and over. The other side of the coin is the aim to maximize profitability (collect and sell data). Take the humanity out of the equation and look at the business plan thru the lens of a logical, emotionless strategy. I am not saying that is good or bad, but it certainly is logical, no denying that.