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I'd also be curious to hear advice for potential buyers? What are good questions to ask? How can you tell how stable the business is, etc. I've thought of bu

I'd also be curious to hear advice for potential buyers? What are good questions to ask? How can you tell how stable the business is, etc. I've thought of buying sites on Flippa before but I always get worried they're scams.

jbigelow76 14y ago
The answer is (probably) in the metrics: -Check the LTV for members, is it going up or down? -What is the number of rebuys a typical customer usually makes? -What is the usual cost to acquire a new customer, can that be improved upon? More ephemeral: - Identify if the business has "wide moats" [1] - Can a google algorithm update wipeout your traffic? Is organic google traffic even your biggest traffic source (OP, said "word of mouth" not sure if he meant literally or organic SE traffic) - Are there any competitors? - OP said the site depends on some scraping, any worry that the scrapee may cut off your access? etc, etc, etc Lots of stuff springs to mind without knowing the actual site being sold. [1] http://www.investopedia.com/terms/w/wide-economic-moat.asp#axzz28GgXxlLL http://www.investopedia.com/terms/w/wide-economic-moat.asp#a...
gacba 14y ago
Since you asked, I can point you to a website I run that answers that exact question: http://howtobuyawebsite.org http://howtobuyawebsite.org I wrote an ebook on that very topic to help answer those particular fears and concerns for first-time or new buyers.
- tocomment 14y ago
  Some feedback for you. It's not obvious how to buy the book. There's no link on the first screen to buy the book except the menu bar at the top. And the "buy the book" menu item is already highlighted which made me think I was already on that screen.
- tocomment 14y ago
  I entered my email but I never got chapter 1. It just took me to a subscriptions page.
- tocomment 14y ago
  I emailed you and never heard back. Also I never got chapter 1. Just some sort of 4 part newsletter. It seems a little misleading. (Or did I miss where to download it?)

jbigelow76 14y ago

The answer is (probably) in the metrics: -Check the LTV for members, is it going up or down? -What is the number of rebuys a typical customer usually makes? -What is the usual cost to acquire a new customer, can that be improved upon? More ephemeral: - Identify if the business has "wide moats" [1] - Can a google algorithm update wipeout your traffic? Is organic google traffic even your biggest traffic source (OP, said "word of mouth" not sure if he meant literally or organic SE traffic) - Are there any competitors? - OP said the site depends on some scraping, any worry that the scrapee may cut off your access? etc, etc, etc Lots of stuff springs to mind without knowing the actual site being sold. [1] http://www.investopedia.com/terms/w/wide-economic-moat.asp#axzz28GgXxlLL http://www.investopedia.com/terms/w/wide-economic-moat.asp#a...

gacba 14y ago

Since you asked, I can point you to a website I run that answers that exact question: http://howtobuyawebsite.org http://howtobuyawebsite.org I wrote an ebook on that very topic to help answer those particular fears and concerns for first-time or new buyers.

tocomment 14y ago
Some feedback for you. It's not obvious how to buy the book. There's no link on the first screen to buy the book except the menu bar at the top. And the "buy the book" menu item is already highlighted which made me think I was already on that screen.
tocomment 14y ago
I entered my email but I never got chapter 1. It just took me to a subscriptions page.
tocomment 14y ago
I emailed you and never heard back. Also I never got chapter 1. Just some sort of 4 part newsletter. It seems a little misleading. (Or did I miss where to download it?)