This will a great biz as long as they charge CPM, and not CPC. I really don't understand how the zero-click Internet has not impacted the Google CPC ads biz in

This will a great biz as long as they charge CPM, and not CPC. I really don't understand how the zero-click Internet has not impacted the Google CPC ads biz in any way similar to how it's affected the ad-supported content businesses.