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Awesome well thought out article. Agree on many points. Mike Masnick (of www.techdirt.com) has been blogging about very similar models for years now. The funda
by theevocater 14y ago
Awesome well thought out article. Agree on many points. Mike Masnick (of www.techdirt.com) has been blogging about very similar models for years now.
The fundamental point he gets at is that you want to 'Connect with Fans' more than anything. This is why people like Amanda Palmer, Trent Reznor and the Juggalos (oh my) have been so successful. People connect with their music and their persona.
The second part is to give those fans a 'Reason to Buy'. In your article you talked about things like close up access, neat events, and being added to the liner notes: these are all concrete reasons to buy.
That formula is sort of what you were hinting at.
Use the infinite goods (the smell of the food in your metaphor) to sell the finite goods.
- freshbreakfast 14y agoawesome, i've never heard of Mike Masnick (fail!), but he sounds like a smart man ;-). Thanks for the heads up, I'll probably be digging into his stuff pretty soon.