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OKCupid is owned by Match.com, I've never used OKC but it's probably part of the Match sales funnel and so if you average out the LTV of one conversion to a pai
by jbigelow76 14y ago
OKCupid is owned by Match.com, I've never used OKC but it's probably part of the Match sales funnel and so if you average out the LTV of one conversion to a paid monthly subscription and distribute it out over X number of free users 5 dollars a year isn't outside the realm of possibility.