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"We make a little of the money back back that we are losing from the blocker." Bullshit. No way their average ad revenue per user is > 5 USD/year. Especially s
by johansch 14y ago
"We make a little of the money back back that we are losing from the blocker."
Bullshit. No way their average ad revenue per user is > 5 USD/year. Especially since OKC has a large non-US audience.
- jbigelow76 14y agoOKCupid is owned by Match.com, I've never used OKC but it's probably part of the Match sales funnel and so if you average out the LTV of one conversion to a paid monthly subscription and distribute it out over X number of free users 5 dollars a year isn't outside the realm of possibility.