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In all of these cases, Apple was introducing a retina display into an existing product; it served as a differentiator and reason to upgrade from a previous vers

• pxlpshr 14y ago
  First, this would mean the product is immediately perceived as outdated in comparison to its cousins. And for a smaller screen, why use anything less than retina? Not likely to happen. Second, the more consistency across the various products, the more efficient the manufacturing and supply chain are -- keep it simple logistics. Third, with volume purchasing of homogenous parts comes decreases in COGs and increases in profit margin across all product lines.
  • SquareWheel 14y ago
    Regarding arguments 1 and 3, non-retina screens are still being produced for the iPhone 3GS. That's Apple's current low-tier product which is often sold for 99 cents with with 2 or 3 year contracts. I don't see why they wouldn't introduce a lower-tier device in tablets like they have in phones. It's the same idea, running older hardware, just in a smaller form factor. Most people don't want to pay iPad prices for a tablet, and the $100-$250 market is ripe.