Ultimately does it matter? As a developer, what's more important to you: more revenue or noone pirating your software? I'd say it's possible (and I'd guess, p

Ultimately does it matter? As a developer, what's more important to you: more revenue or noone pirating your software? I'd say it's possible (and I'd guess, probable) that for the vast majority of App developers, they get more net revenue from the increased exposure and ease of payment that the App store provides than they would get from trying to sell the software through their own channels.