It’s how they do it in the Mixpanel setup guide: https://docs.mixpanel.com/docs/quickstart/identify-users#code https://docs.mixpanel.com/docs/quickstart/identif

It’s how they do it in the Mixpanel setup guide: https://docs.mixpanel.com/docs/quickstart/identify-users#code https://docs.mixpanel.com/docs/quickstart/identify-users#cod... Also probably people on the product marketing team want to have identifying info in their dashboards of top users and churn risks and whatever, and someone has to be the one to tell them no.