I suspect that the asymptotic price of consumer facing LLMs will be 0, much like Search - although just like Search, monetisation potential from ads will be hig

I suspect that the asymptotic price of consumer facing LLMs will be 0, much like Search - although just like Search, monetisation potential from ads will be high (perhaps even higher given the ability to truly integrate ads into the result itself using LLMs). It potentially looks like Google and OpenAI will take this new market.