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Adwords? I just typed in "poker course" and no adwords came up. Way different timezone but it's interesting that nobody is trying to get my business. Also, I t
by richardw 14y ago
Adwords? I just typed in "poker course" and no adwords came up. Way different timezone but it's interesting that nobody is trying to get my business.
Also, I think you're using a shotgun method - try everything, see what works. I suspect if you can pin down who your absolutely ideal customer is, target your marketing at them, and charge higher prices, you'll do better. Have a way to increase the potential customer lifetime value much more than the $35-ish price - e.g. 1-on-1 classes for more money. Who is the type of customer who would pay you e.g. $200-500 for a lesson? What do they need? Or run a 6-month subscription class where you guide a customer's learning and play a couple online games with them here and there, check them on video for tells, measure their skill over the period.
I've bought a book on poker at one point and did read it but was not particularly good. I played a home game this last weekend that was Texas Holdem, so brushed up a few skills, bought a book on holdem math and am trying to work my way through properly calculating EV etc. I downloaded PokerTH and run it in the background every so often. What could you do for me above and beyond that?
I ask mainly to help you think about the customer's needs. I live far away and we probably share very little wake-time. I imagine there are home-game losers who want to beat their friends, people who want to be able to play in local tournaments, people who want to iron out a couple weaknesses for online games. Each will pay different amounts according to the value you can offer them.