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Pageviews only matter in, obviously, a pageview driven ad model. In other instances, like the author mentions with Buzzfeed, pure pageviews aren't the entire go
by krogsgard 14y ago
Pageviews only matter in, obviously, a pageview driven ad model. In other instances, like the author mentions with Buzzfeed, pure pageviews aren't the entire goal. If publishers can get advertisers more interested in unique visitors and (especially) length of time on the site, then pageviews could be less important, and terrible practices like Mashable-esque page-reload sliders and six page articles can start to go away.
- djloche 14y agoIt's less pageviews and more reader engagement. You want to provide your salespeople solid evidence to convince the advertisers to pay the premium rate. While perhaps the last part of the deal is measured in ad impressions, all the other facts and figures are important: time on site, pages per unique visitor, where the site's traffic is coming from, etc.
- jvm 14y agoI agree with what you're saying about pageviews as a metric for reader engagement, but it still seems like in an ideal world if the advertisers had a solid empirical measure of ad effectiveness rather than just a count of the impressions, then pagination would have no impact on ad revenues.